Training in User-Centred Design
Flow are delighted to offer training courses to introduce the practice and principles of UCD to your organisation and highlight how customer experience can benefit your business.
Our courses range from one-day seminars, to bring your team up to speed, to in-depth workshops designed to enable you to apply UCD methods to your own projects.
Our most popular courses are outlined below – but please talk to Flow's training manager about your specific training needs:
Kelsey at flow-interactive.co.uk.
Recent training audiences include a global mobile device manufacturer, Thomson Reuters, Akbank (Via Microsoft).
Choose your training
Flow's training is built on tried and tested UCD techniques. We combine theory with real-world practice - to provide context and background.
Our training is and delivered by Flow's trained experts. Find out more in the our staff section.
Introduction to User-Centred Design
Duration: 1 day
Summary: Introduction to the practice and principles of UCD.
Audience: Practitioners, managers and project teams who wish to understand how UCD can bring value to their organisation.
No previous knowledge of UCD required.
Key Benefits:
- Learn how to place your end-users at the centre of your organisation and build products they love.
- See how UCD supports risk-free innovation whilst optimising your design and development process.
- Try out UCD techniques you can use on your projects.
- Focus your team's efforts around an agreed set of design goals – built around well-defined user needs.
Course Synopsis:
- Background to UCD
- How UCD brings a return on investment
- UCD Process: step by step introduction to the key stages
- End-user behaviour principles
- Agile and UCD best practices
Personas and scenarios
Duration: 1 day
Summary: Practical 1-day course introducing real-world methods to create Personas and Scenarios.
Audience: Teams and managers looking to build consensus around their audience and support the design of better matching products.
Some knowledge of UCD is assumed.
Key Benefits:
- Learn methods to create a vision of your end-users useful for your entire project team (or organisation).
- See how personas effectively bridge the gap between research data and design.
- Try out modelling techniques to define your end-user needs and behaviour.
- Learn how personas and scenarios mitigate self-referential design.
Course Synopsis:
- Personas and Scenarios in the UCD lifecycle.
- Key benefits.
- Research and guerilla approaches for Persona creation.
- How to use ‘behavioural axes'.
- Hands-on exercises in creating:
- Personas – representative models of the end-users.
- Goals – definitions of what your end-users are trying to achieve.
- Scenarios – Models of how your end-users can best achieve their goals.
Creative concept design
Duration: 2 day
Summary: Innovate around user needs to create novel and effective solutions.
Audience: Design teams, project leads and creatives.
Some knowledge of UCD is assumed.
Key Benefits:
- Learn tools to help you create lots of ideas - and feel confident about killing them off!
- How to choose between different methods to refine ideas.
- Choose concept design formats for different audiences (evaluation, stakeholder buy-in, etc.).
- Learn how concept design supports innovation at different levels - from blue-sky ideas to widget-specific interaction design details.
Course Synopsis:
- Concept design and the design lifecycle.
- Selecting the right approach to concept design.
- Step by step concept design walk-through:
- Generation: methods to create diverse design solutions.
- Selection: filter possible solutions to define an appropriate candidate set.
- Elaboration: explore ideas, iterate and refine.
- Adaptation: ensure your ideas fully accommodate user needs.
- Evaluation: best practice for testing ideas with end-users.
- Practice key techniques: brainstorming, user journeys, visualising ideas, sketching for non-sketchers, storyboarding and prototyping.
We have everything you need:
Flow training includes exercises, case studies, resources and the opportunity to discuss specific topics with Flow UCD experts. We can host training in our London offices, at hired facilities or at your own office or training facility.
