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User-centred design, research, strategy and training.
We help our clients create the right user experience.

John Waterworth

John Waterworth MSc CEng MBCS

User Experience Consultant

John has been designing, building and managing software products and systems for more than 25 years. Throughout that time, John has been an advocate for the value of good design and the importance of a user-centred approach. His passion for user experience led him first to a focus on interface and interaction design and then to an MSc from the Centre for HCI Design at City University, London.

John's career has spanned enterprise-scale web applications, manufacturing and finance systems, software design tools, workflow and rules engines and semantic search systems. Clients have included the Bank of England, Debenhams, GlaxoSmithKline, Nationwide Building Society, Reuters, Royal Sun Alliance and Tesco.